KIRKLAND, WA, November 21, 2011 (SEND2PRESS NEWSWIRE) This month the 3in4
Association added 6 new members to its advisory board, and got new support from
two insurance carriers: John Hancock and Genworth Financial. “We’re
gaining momentum,” says Mark Goldberg, Treasurer of the association that runs
the “3 in 4 Need More” campaign.
The
goal of the campaign is to warn Americans about a looming problem. “The
majority will be affected at some point by long-term care needs of themselves
or a close family member,” says Goldberg. “Yet few are prepared for this.” The
campaign is letting them know so they can avoid a financial and personal
crisis. “Our new board members and the new carrier support will add to our
ability to do this.”
The
new carrier support includes –
·
A study sponsored by Genworth
Financial. Released earlier this
month, the study found that most adults believe that long-term care insurance
should be purchased between the ages of 45-64, yet 82 percent of this age group
have not purchased a policy. The study also found that since the 2008 financial
crisis, only 20 percent of adults have taken any action on their financial
strategy.
·
Marketing support by John Hancock. The company applied the
“3in4” logo to education materials supplied to its network of LTC agents.
The
3in4 Association’s advisory board has been expanded from 14 to 20. The six new
members are –
· Chris Orestis, Co-Founder and President, Life Care
Funding Group
· Joseph Pulitano, President, Advanced Resources
Marketing
· Bill Herring, President, Online Insurance Services,
LLC
· Steve Dozier, President, AIMS Benefit Solutions
· Mark Leighton, Chief Marketing Officer, Connect
America
· Carol Gardner, President of LifeStyle Insurance
Services
To
take advantage of the “3 in 4 Need More” campaign, LTC agencies, brokers,
agents, and advisors may use a number of resources found at http://www.3in4needmore.com.
About the 3in4 Association:
The 3 in 4 Need More campaign is dedicated to raising awareness of the
importance of long-term care planning. The campaign utilizes multiple marketing
strategies to increase awareness. The 3 in 4 Need More campaign is a public
service of the 3in4 Association, which operates as a nonprofit 501(C)(6)
corporation. Members of the campaign cross all industries, genders and ages.
The campaign supports an online platform located at www.3in4needmore.com. This
resource supports consumer plan development, and products and services that
should be considered in long-term care planning. The platform also provides
awareness support for long-term care planning specialists.
www.3in4needmore.com
Click HERE to see a
overview of our national tour & $50,000 contest