Emeritus, Seattle, a national provider of assisted living services to seniors, says it entered the alliance to raise awareness of the Assurance Benefit offered by Life Care Funding, Portland, Me. The Assurance Benefit converts the death benefit of an active life insurance policy into a long-term care benefit to help pay for long-term care services.

With 479 communities nationwide, Emeritus Senior Living works with seniors to determine financial solutions to help them make the move to an assisted living community. 

“Our goal at Emeritus is to ensure that seniors are properly cared for, and part of that goal is to help families with the financial decisions and details involved in caring for their loved ones,” said Jayne Sallerson, executive vice president of sales and marketing at Emeritus. “Many seniors and families are unaware that their life insurance policies are valuable assets and can be used in this way. And as a result some let active policies lapse.”

—Warren S. Hersch

Click for article published in National Underwriter, 2-25-2011